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Teamwork can also lead to inconsistency-a common cause of poor sales. In the case of a smartphone that a certain company launched, one director wanted to target the business market, and another demanded it was aimed to consumers.
The company wanted both directors to be involved, so gave the product a consumer-friendly name, but marketed it to companies. The result was that it met the needs of neither group. It would have better to let one director or the other have this way, not both.
Now industriousness, or hard work.It’s easy to mock people who say they work hard: after all, ahamsterrunning around in a wheel is working hard-and getting nowhere. Of course hard work is valuable, but only when properly targeted. Otherwise it wastes the resources that companies value most- time and energy. And that’s bad for theorganization.
There’s a management model that groups people according to four criteria: clever, hard-working, stupid and lazy. Here ‘lazy’ means having a rational determination not to carry outunnecessarytasks. It doesn’t mean trying to avoid workaltogether.
Most people display two of these characteristics, and the most valuable people are those who are both clever and lazy: they possess intellectual clarity, and they don’t rush into making decisions. They come up with solutions to save the time and energy spent by the stupid and hard-working group. Instead of throwing more man-hours at a problem, the clever and lazy group looks for a more effective solution.